Mustard, a leading financial solutions provider founded in 2022 by the Chief Executive Officer, Nosakhare Nicholas Aifuwa, is making waves in the industry. The brand offers groundbreaking solutions to the struggles faced by Nigerians in making cross-border transactions.
Aifuwa expressed the company’s commitment, stating, “At Mustard, we are dedicated to providing excellent customer service and ensuring our solutions meet the specific requirements of our users. From saving for a child’s education to planning for early retirement, our commitment is to empower our users as they navigate their financial journeys.”
Unlike conventional Naira cards, he stated that the Virtual Dollar Card issued by Mustard ensures seamless international payments, eliminating the common restrictions encountered in traditional banking systems.
The company’s user base has already reached 6000 in 2023, with a focus on individuals dissatisfied with existing customer service in the financial sector and those seeking a consolidated platform for their financial needs, including international shoppers.
The brand takes pride in delivering unparalleled customer service, leveraging advanced data personalisation techniques to exceed users’ unique financial needs.
Aifuwa noted, “Our virtual dollar card has helped many Nigerians make international and cross-border payments, contributing to improving lives in Nigeria and across Africa.”
He added on the brand’s commitment, “Active listening is one of the most valuable skills in serving customers effectively. Understanding their needs allows us to tailor solutions, fostering trust and loyalty.” He attributes his entrepreneurial journey to a desire for autonomy and the opportunity to translate passion into tangible solutions.
Mustard stands out by offering innovative solutions, prioritising customer needs, maintaining exceptional quality, establishing a unique brand identity, demonstrating agility, and actively engaging with the community.
Aifuwa emphasized the brand’s future vision: “Shortly, our brand aims to be an industry leader, exceeding customer expectations through innovation and a commitment to excellence. We plan to expand geographically, introduce cutting-edge products, and uphold values of sustainability and social responsibility. Strategic partnerships and collaborations will play a pivotal role in our growth.”
