Exercise closes July 31
Over 20,000 consumers have voted in the ongoing second edition of Consumers Value Awards (CVA) across the 52 categories listed as value-for-money brands.
The early leaders are the cement, telecommunications and detergent categories, with over 800 votes each. Others like seasoning, cooking oil and butter groups are second, garnering over 400 ballots.
The third category in the front is pasta, energy drinks and carbonated drinks, with three hundred votes apiece.
Specifically, Glo is leading in telecommunications and data value for money categories, with 56 per cent and 54 per cent, Rite Foods and Fearless energy drink in the energy drink category have 71 per cent, Bigi Cola, has 50 per cent in the carbonated drink group, and Bigi Sausage, getting 44 per cent.
Other leaders in the different categories of the event, which enters its third month, are Waw detergent, with 62 per cent, Hypo toilet cleaner at 78 per cent, and Dangote Sugar, with 70 per cent.
Chief Executive Officer and Chief Analyst, BrandXchange, Akonte Ekine, said voting remains transparent, as consumers remain judge and jury in the entire programme.
He explained that the validation of brands in the market based on consumer rights to better service and be heard among are among the eight rights.
Ekine went on: “We delivered over 300 letters to respective brand custodians to inform them of the nominations, and we have seen incremental growth in the voting, compared to the 2022 edition.
“In line with the programme, dignitaries within the marketing and manufacturing space will grace the second edition.”
Stating that voting closes midnight of July 31, the CEO added: “This year’s event theme is Consumer Satisfaction Index and the award ceremony will hold at Radisson Blu Hotel Ikeja on Isaac John Street.”
